Most local customers in Canada search on their phones and want a fast way to request a quote. One small change in Google Ads can lift results quickly: add a Lead Form to your highest-intent Search ads and route every submission to instant follow-up. The form opens inside Google, so people can share details without a slow page load. When the lead lands in your inbox or CRM and you reply within minutes, the result is more qualified inquiries—often enough to double lead volume without raising budget.

How the tactic works?

A Lead Form is an ad asset that lets searchers submit details directly from the ad. Keep the form short—name, phone, email, plus one simple qualifier (e.g., postal code). Use a clear call-to-action like “Get Quote” or “Book Now.” Attach the form only to keywords that signal intent to buy, such as “same-day [service] Calgary,” “book [service] near me,” or “emergency [service].” Route submissions to your CRM or email and trigger an automatic acknowledgement so people know you received their request. Aim to call back in under five minutes.

Why it works:
Less friction on mobile; higher intent because you choose where it shows; faster follow-up; and cleaner testing against a landing page so you can move budget to the better-converting path.

Simple setup (kept practical)

• Target only high-intent searches. Use exact/phrase match around “book,” “quote,” “near me,” “same-day,” plus your city. Add negatives like free, DIY, jobs, course.
• Add the Lead Form asset. Short headline, one-line benefit, essential fields only, strong CTA, link to your privacy policy.
• Route to instant follow-up. Send to CRM or inbox, auto-text and email, set a sub-five-minute call-back rule.
• Control the test. Separate Search campaign; start with Maximize Conversions, move to Target CPA once you have enough data. Limit to your actual service area and staffed hours.
• Judge quality, not just volume. Track cost per qualified lead, booking rate, and revenue per lead. Shift budget to whichever path (Lead Form vs. landing page) delivers better quality at a sustainable cost.

Budget planning for Canadian local services:

Use this as example math. Replace CPC and conversion rate with your real numbers. Lead Forms often improve mobile conversion rates, so you may need fewer clicks to hit the same lead goal.

Notes for Canadian advertisers: smaller towns may work with lower daily budgets; major metros usually need more. If your team can’t respond quickly, restrict ad schedule to staffed hours. Over time, improving organic presence can reduce reliance on higher-CPC terms (see We Solve—Local SEO).

Common mistakes to avoid:

Long forms (keep 3 fields + 1 qualifier). Weak CTAs (“Submit”) instead of “Get Your Quote.” No negative keywords. Mixing many goals in one campaign—test the Lead Form tactic in its own Search campaign. Measuring only CPL—always monitor qualified rate and booked-job rate.

FAQs:

Is $10/day enough for Google Ads?
Useful for testing but slow. In most Canadian cities, $20–$50/day gives clearer data in 2–3 weeks.

Is $5/day enough?
Usually too low for local services; you may not get enough clicks to optimize meaningfully.

What is the minimum daily budget?
No fixed rule. Many local tests start at $30–$100/day for 30 days, then scale what works.

How much does a Google ad cost in Canada?
You pay per click. CPC varies by niche and city. Focus on cost per qualified lead and booked jobs, not just CPC.

Is paying for Google Ads worth it?
Yes—when you target intent and respond fast. Search ads reach people already looking for your service.

Why did Google Ads charge me $500?
Google often bills at thresholds or monthly. Check Billing Summary in your account for the exact reason.

Do we really see thousands of ads a day?
People do see many ads across web and apps—clear offers and fast forms help you stand out.

How much do Google Ads pay per 1,000 views?
That’s a publisher (AdSense/YouTube) question. As an advertiser, you pay CPC/CPM to reach customers.

How do I make $100/day with AdSense or how many YouTube views make $1,000–$2,000/month?
Also publisher metrics. For lead generation, focus on Search campaigns with Lead Forms and fast follow-up.

For Canadian local services, the fastest lift in leads often comes from removing friction and speeding up response. Adding a Lead Form to high-intent Search ads, routing every submission to immediate follow-up, and judging success by qualified outcomes can deliver a step-change—often doubling leads—without increasing spend.