Email marketing isn’t dead.What is dead is blasting generic newsletters and hoping for the best.Brands that treat email as a real relationship channel are still seeing huge returns. Email marketing continues to rank as one of the most cost-effective digital channels, with many studies showing an average ROI of around $42 for every $1 spent. Product London Design Global email marketing revenue is also projected to keep growing into 2024 and beyond. Forbes+1
Despite all the noise from social, AI chat, and paid ads, email is still where serious business happens.
A few data points from recent studies:
Email remains one of the most widely used communication channels, with hundreds of millions of emails sent every minute. Designmodo
Many marketers still rate email as their highest-performing channel for ROI. blog.thatagency.com+1
Automated email flows can generate several times more revenue than manual campaigns. Product London Design+1
On top of that, as much as 79% of marketing leads never convert without proper follow-up, which is exactly what email is perfect for. ProveSource
So no, email marketing isn’t dead.
Bad email marketing is.
A lead magnet is a valuable free offer that people get in exchange for their email address:
Checklist or PDF guide
Short video training
Free audit or consultation
Calculator or template
Mini email course
In other words, it’s the “entry ticket” into your world. A good lead magnet:
Solves one specific problem
Targets a very clear audience
Leads naturally to your paid offer
Marketing experts consistently show that strong lead magnets can massively increase opt-in rates and conversion potential compared to just “join our newsletter.” mailerlite.com+2crowdspring+2
At We Solve Digital, we use lead magnets as the front door to:
Email marketing funnels
Sales automation
Nurture campaigns that turn cold clicks into booked calls and paying clients
If you don’t have a focused lead magnet yet, your email list growth and revenue are probably capped.
Note: Numbers below are simplified but realistic, based on the kind of results a well-built funnel can produce when it’s dialled in.
Client type: Service-based business (professional services)
Goal: Sell a high-ticket service package (~$2,500–$5,000 per client)
Lead magnet: “10-Step [Industry] Growth Blueprint” PDF + 15-minute strategy call offer
Traffic generated: 6,000 visitors (SEO, paid ads, social)
Opt-in rate: 18% → 1,080 leads
Call-booking rate from nurture emails: 7% → 76 booked calls
Close rate from calls: 30% → 23 new clients
Average sale value: ~$2,200
Estimated revenue: 23 × $2,200 ≈ $50,600 in sales from ONE lead magnet funnel.
And this doesn’t include:
Upsells / cross-sells
Renewals or long-term contracts
Word-of-mouth
This is the power of pairing a strong email marketing lead magnet with a strategic nurture sequence and automation.
If you want to build a similar system, our Email Marketing service at We Solve can help you plan and launch that funnel:
👉 Email Marketing Services – We Solve
The biggest mistake? Throwing together a generic PDF and calling it a day.
Instead, design your lead magnet around three questions:
Who exactly is this for?
Example: “Busy clinic owners who want more private-pay bookings.”
What is their urgent problem?
Example: “Our schedule isn’t full with the right kind of clients.”
What is one quick win we can give them?
Example: A checklist: “7 Email Campaigns That Fill Your Schedule in 30 Days.”
Good lead magnet ideas by industry:
Local business: “New Homeowner Welcome Checklist” (great for real estate, contractors, cleaners)
Consultants / agencies: “3 Campaigns Adding 30% More Revenue to Our Clients’ Pipelines”
E-commerce: “Fit Finder Quiz” or “Personalized Style Guide”
If you want help brainstorming the right lead magnet and aligning it with your offers, this fits nicely with our Digital Consultancy and Conversion Rate Optimization (CRO) services:
Your lead magnet needs its own landing page. Not your homepage. Not a random blog post.
Key elements of a high-converting lead magnet page:
Clear headline
“Free Guide: 10 Email Campaigns That Can Add $10k/Month to Your Service Business”
1–2 short benefits sections
“You’ll learn:” + 3–5 bullet points
Simple opt-in form
Name + email (don’t ask for 7 fields unless you really need them)
Social proof
Logos, testimonials, or one strong quote
Strong call-to-action (CTA)
“Get the Free Guide” instead of “Submit”
If your landing pages look dated, slow, or confusing, you’re leaking leads before they even see your emails.You can tighten this up with a modern funnel-focused site and landing pages through:
The magic isn’t just the lead magnet.
It’s what happens after someone downloads it.
Here’s a simple 7-email nurture sequence you can adapt:
Email 1 – Deliver + Quick Win
Subject: “Here’s your 10-Step Growth Blueprint 🎯”
Deliver the lead magnet and highlight one quick action they can take today.
Email 2 – Story + Problem
Share a short client story that mirrors their situation.
Talk about the core problem: inconsistent leads, low sales, poor follow-up.
Email 3 – Value Deep Dive
Teach one key concept in detail (e.g., segmentation or one automation flow).
Link to a relevant blog post for SEO and education:
Example: your future article on funnels or existing posts on We Solve’s Blog.
Email 4 – Social Proof / Mini Case Study
Break down a small win: “How we turned a single lead magnet into 76 booked calls.”
Highlight numbers in a simple way: open rates, reply rates, booked calls.
Email 5 – Soft Offer
Invite them to book a free strategy call.
Position it as a “diagnostic session,” not a hard sales pitch.
Email 6 – Objection Handling
Answer questions like:
“Will this work in my industry?”
“Do I need a big email list?”
“What if I’ve tried email before and it failed?”
Email 7 – Strong CTA / Scarcity
Limited spots for strategy calls.
Clear link to your contact/booking page:
👉 Contact We Solve / Book a Demo
This flow can run 24/7 on autopilot once it’s set up in your CRM.
Email works best when it’s smart, not spammy.
Set up workflows so when someone:
Downloads a lead magnet → they get tagged + added to a specific nurture sequence
Clicks on an offer → they move to a “hot leads” segment
Books a call → they stop receiving pitch emails and move to onboarding or reminder flows
Studies show automated emails can drive several times more revenue than generic broadcast emails. Product London Design+1
Segment by:
Industry
Service interest (e.g., SEO vs. email vs. web dev)
Stage: new lead, active buyer, past client
Use:
First name in subject line and body
Dynamic content blocks (e.g., show different examples by industry)
Behaviour-based emails (e.g., “You checked our SEO page 3 times. Want a quick audit?”)
If you’d like help hooking this into a CRM and building automation flows that span email, SMS, and funnels, this is where We Solve shines across services like:
To make this work, we tracked more than just “open rate.”
Key metrics:
Landing page conversion rate
Visitors → leads. Target at least 15–25% for a strong lead magnet.
Email open rate
Especially on Emails 1–3. Good benchmarks often sit around 30–40% for engaged lists.
Click-through rate (CTR)
Are people actually engaging with the content and offers?
Call booking rate
How many leads move from “subscriber” to “conversation”?
Close rate + revenue per subscriber
This tells you how much each new subscriber is worth over 30–90 days.
Once we saw that each new subscriber was worth $20–$30 over 90 days, we could confidently invest more in:
SEO content
Paid traffic
Social media campaigns
Because we knew the funnel worked.
Myth 1: “People don’t read emails anymore.”
Reality: People ignore boring emails. Useful, relevant content still gets opened and acted on. RAVEN5+1
Myth 2: “Social media replaced email.”
Reality: You don’t own your social platforms. You do own your email list. Email + social + SEO together are much stronger than any one channel alone.
Myth 3: “My audience is too busy for email.”
Reality: Busy people love clear, direct, helpful emails more than anyone else.
Myth 4: “We tried email once. It didn’t work.”
Usually this means:
Weak lead magnet
No real nurture sequence
No segmentation
No clear offer or CTA
If you’re still treating email like an afterthought, you’re leaving money on the table.
A single well-designed email marketing lead magnet plus:
A focused landing page
A smart nurture sequence
CRM + automation
Clear, measurable KPIs
…can turn quiet website traffic into real revenue and long-term clients.
At We Solve Digital & Marketing Solutions, we help businesses across Canada and beyond build funnels like this from end to end:
Strategy and offer design
Lead magnet creation
Funnel and landing page builds
Email copywriting and automation
SEO, paid traffic, and social to feed the funnel
If you’d like to see how this could work for your brand, start here:
You can add this below the article and also mark it up with FAQ schema.
Q1. Is email marketing still effective in 2025?
Yes. Recent data shows email still delivers one of the highest ROIs among digital channels, helped by automation, segmentation, and personalization. blog.thatagency.com+2coloursui.com+2
Q2. What is an email marketing lead magnet?
It’s a valuable free resource (guide, checklist, audit, template, etc.) people receive in exchange for their email address. It’s designed to attract the right people into your list and lead naturally to your core offers. mailerlite.com+2crowdspring+2
Q3. How long does it take to see results from a lead magnet funnel?
Many businesses start seeing qualified leads and booked calls within the first 30–60 days if traffic, lead magnet, and nurture sequence are aligned.
Q4. Does email marketing work for local or service-based businesses?
Yes. In fact, it works extremely well for real estate, clinics, trades, consultants, and other service brands that need trust before a sale.
Q5. Can We Solve help build my email funnel from scratch?
Yes. We can help with strategy, funnel design, content, automation, and traffic. You can start by reaching out here: https://wesolve.ca/contact-us/.
Ready to turn one lead magnet into real sales?
We build email funnels that run 24/7 and bring in booked calls, not just subscribers.
Book a quick strategy call with our team:
👉 https://wesolve.ca/contact-us/