Real Estate Lead Generation Case Study: 869 Leads Through Meta Ads
Discover how a data-driven Meta advertising strategy generated measurable real estate inquiries while tracking acquisition costs.
- Industry: Real Estate
- Market: Alberta, Canada
- Platform: Meta Ads (Facebook & Instagram)
- Period: April 2024 – October 2026
Real Estate Meta Ads Results at a Glance
Historical Meta Ads campaign data for one Alberta real estate brokerage, April 2024 – October 2026.
Standing Out in a Competitive Alberta Real Estate Market
Real estate is one of the most competitive categories in paid social advertising. In Alberta, brokerages and individual agents compete for the attention of the same home buyers and sellers, often in the same Facebook and Instagram feeds at the same time.
For an Alberta real estate brokerage, visibility on its own was not the goal. The business needed a steady flow of measurable inquiries from people interested in buying or selling, generated at an acquisition cost it could track and manage over time.
Without clear lead tracking, it is difficult to know which real estate Facebook ads are producing genuine inquiries and which are only producing impressions.
A Structured Approach to Real Estate Meta Ads
WeSolve managed the brokerage's Meta advertising as an ongoing lead-generation program. The steps below summarize our general Meta Ads process, not a list of specific campaign tactics.
Campaign Planning
Defining lead-generation objectives, the audience to reach and how inquiries would be captured and recorded.
Audience Targeting
Focusing delivery on the brokerage's Alberta market, within the targeting options Meta permits for real estate advertising.
Meta Ads Management
Setting up and managing campaigns across Facebook and Instagram, including budgets and ad delivery.
Performance Monitoring
Tracking impressions, clicks, click-through rate, leads and cost per lead throughout the campaign period.
Lead-Generation Optimization
Using recorded performance data to evaluate results over time, with cost per lead as a core measure.
Learn more about our PPC management services, covering Meta Ads and Google Ads campaigns.
869 Recorded Leads at an Average $17.56 Cost per Lead
Between April 2024 and October 2026, the brokerage's real estate Meta Ads campaigns recorded 908,979 ad impressions and 10,987 clicks, a click-through rate of 1.21%.
Over the same period, the campaigns generated 869 recorded leads at an average cost per lead of $17.56.
What This Case Study Shows
Lead Generation Can Be Measured
Every result here is a recorded number: 869 leads from 10,987 clicks over the campaign period, not an estimate.
Campaign Tracking Matters
Tracking impressions, clicks, CTR and leads together shows which real estate Meta Ads are producing inquiries.
Keep Evaluating Acquisition Cost
Average cost per lead ($17.56 here) should be reviewed continuously as competition and market conditions change.
Ready to Generate More Qualified Leads?
Talk to WeSolve about real estate lead generation in Alberta and across Canada. We'll review your goals and how Meta Ads could fit your marketing.
Results are historical and specific to one client's campaigns. Results vary by market, budget, offer and follow-up.