Home Renovation Google Ads Case Study
How Google Ads supported measurable customer actions for a Canadian home renovation business.
- Industry: Home Renovation & Remodeling
- Market: Canada
- Platform: Google Ads
- Reporting period: May – August 2025
Home Renovation Google Ads Results at a Glance
Historical Google Ads data for one Canadian home renovation company, covering May – August 2025. Tracked conversions are customer actions recorded by Google Ads, not confirmed sales.
Reaching Homeowners While They Research Renovations
Homeowners planning a renovation often research for weeks, comparing contractors, reading reviews and searching for specific services before they make contact.
For a Canadian home renovation company, Google Ads offered a way to appear when homeowners were actively searching. The challenge was making that home improvement advertising measurable: knowing how many people saw the ads, how many clicked and how many took a recorded action afterwards.
Without that measurement, it is hard to judge whether contractor Google Ads spend is producing customer actions or only traffic.
A Structured Approach to Home Renovation PPC
WeSolve managed the company's Google Ads account. The steps below summarize our general Google Ads process. They do not describe specific targeting methods, bidding strategies or optimization techniques used in this account.
Campaign Planning
Defining the services to promote and the customer actions the campaigns should produce.
Google Ads Management
Setting up and managing the company's Google Ads campaigns, including budgets and ad delivery.
Conversion Tracking
Recording defined customer actions as Google Ads conversions so results could be counted.
Performance Monitoring
Tracking impressions, clicks, click-through rate and tracked conversions over time.
Ongoing Review
Using recorded performance data to review results, with cost per tracked conversion as a key measure.
Learn more about our PPC management services, covering Google Ads and Meta Ads campaigns.
245,647 Impressions, 2,165 Clicks and 25 Tracked Conversions
From May to August 2025, the company's Google Ads campaigns recorded 245,647 ad impressions and 2,165 clicks, a click-through rate of 0.88%.
Over the same May to August 2025 period, Google Ads recorded 25 tracked conversions. Separately, August 2025 alone accounted for 21 of them, at a cost of $28.63 per tracked conversion. The August figure is a single-month result, not a campaign-wide average.
What This Case Study Shows
Measure Every Stage
Impressions, clicks and tracked conversions show how many homeowners saw the ads, engaged and then took a recorded action.
Conversions Need Context
A tracked conversion is a recorded action, not a confirmed sale. Follow-up and sales data complete the picture.
Read Monthly Results in Context
A single strong month, such as August 2025 at $28.63 per tracked conversion, should be reviewed alongside the full period.
Ready to Make Your Google Ads More Measurable?
Talk to WeSolve about renovation lead generation and Google Ads for your home improvement business. We'll review your goals and how paid search could fit your marketing.
Results are historical and specific to one client's campaigns. Results vary by market, budget, offer and follow-up.